Maserati Drops the Price of the Electric GranTurismo by over $57K

Jislaaik. Maserati just slashed over $57,000 off the price of its electric GranTurismo – that's like finding a whole extra bakkie’s worth of money in your couch cushions. For a brand built on exclusivity and, let’s be honest, a bit of showing off, this is a proper head-scratcher. But it's also potentially brilliant. We're talking about a seriously beautiful Italian GT, now suddenly… less unattainable? Let's unpack this, bru. This isn’t just about fancy cars, it’s about what it says about the future of luxury EVs and whether Maserati can still compete in a world obsessed with Teslas and, well, load shedding. ## So, How Big is This Price Drop, Exactly? Okay, let’s get straight to the numbers. The 2027 GranTurismo Folgore will now start at $141,995. Now, that’s *still* a hefty chunk of change – enough to buy a seriously nice house in, say, Bloemfontein – but it’s a massive discount compared to the 2026 model, which clocked in at a whopping $199,690. That’s a drop of $57,695. The GranCabrio Folgore gets the same treatment, falling from $208,590 in 2026 to $152,195 for the 2027 model – a decrease of $56,395. These aren’t just little tweaks, these are some of the biggest year-to-year price cuts we’ve seen, apparently. You could almost buy a decent used Porsche 911 with the savings. Almost. ## What's Changed Besides the Price Tag? It's not *just* about cheaper, thankfully. Maserati’s given the 2027 models a bit of a nip and tuck, with a revised front-end design mirroring the look of the MC20 supercar. Lekker. And they’ve managed to squeeze a bit more range out of the battery. The 2027 models will get “over 250 miles” of range, up from 242 miles in the 2026 version. Is that enough to justify the previous price, let alone the new one? Honestly, not entirely. It's a small bump. But the styling update does add a bit of visual appeal, and let's be real, a Maserati GranTurismo is as much about making a statement as it is about getting from A to B. ## Why Are They Suddenly Giving Money Away? Let’s not pretend Maserati is suddenly feeling generous. This is business, bru. And the signals aren't great. According to Automotive News, Maserati shipped fewer than 8,000 cars globally last year. That’s… not a lot for a luxury brand. The electric versions, in particular, seem to be struggling. Through April 2026 in the US, only 35 GranTurismos and 41 GranCabrios had been registered, and most of those were powered by the petrol V6, not the electric Folgore powertrain. So, they're trying to move metal. Plain and simple. The market is flooded with options, and if you want to compete with the likes of Porsche and Tesla, you need to be aggressive. ## But Can You Actually Buy One in South Africa… and What Will It Cost? Here's where things get real. And a little bit painful. Importing a car like this into South Africa is… complicated. And expensive. We're talking hefty import duties, VAT, and potentially other taxes. Let’s not even start on the potential hassle with homologation. Realistically, you're looking at adding at least another 25% to that $141,995 price tag, and possibly more. That puts you comfortably over R4 million, and potentially closer to R5 million, before you even think about options. You could buy a very nice house in Cape Town CBD for that kind of money. Or a fleet of Nando’s shares. Just saying. ## 751 Horsepower of Electric Italian Stallion: Is It Worth the Investment? Let’s talk performance. The GranTurismo Folgore packs a punch with 751 horsepower. That's enough to make your hair stand on end, even if you're used to a BMW M5. The electric powertrain delivers instant torque, and the driving experience is, by all accounts, exhilarating. But is it enough to justify the price tag, even with the discount? That depends. If you’re looking for a head-turning GT car that blends Italian style with electric performance, and you have the money to burn, then maybe. But you’re also competing with the Porsche Taycan, the Tesla Model S Plaid, and a host of other high-end EVs. It’s a crowded market. ## Maserati's SOS Signal: What's Going On Behind the Scenes? This price cut feels like more than just a sales tactic. Automotive News reports that Maserati is actively seeking partnerships – they're talking to two potential partners to “bring us technology, development and excellent ideas.” Sounds a little desperate, doesn’t it? And Motor1 reports that Maserati is likely to hybridize its V6 engine in the future. So, they're hedging their bets. This isn't necessarily a bad thing – hybrid technology can offer a good balance of performance and efficiency – but it suggests that Maserati is reassessing its strategy. They're not all-in on electric just yet. So, is the 2027 Maserati GranTurismo Folgore a good buy? If you can stomach the eventual South African price tag, and you absolutely *must* have a stunning Italian GT, then yes, the price cut makes it a more compelling option. It’s still expensive, and the range isn’t class-leading, but it’s a beautiful car with impressive performance. However, you need to be honest with yourself: are you buying it for practical reasons, or because it makes you feel like a boss cruising down the Durban beachfront? But here's the real question: with Maserati scrambling for partnerships and considering hybrid engines, is this price cut a sign of a brand on the rise, or a last-ditch effort to stay afloat? Click here to find out what the future holds for the Trident.