Porsche is Selling LESS, But Wants MORE Money? Jislaaik!

Porsche sold nearly 41,000 *fewer* cars in 2025 than in 2023, and their CEO is openly saying they plan to make MORE money. Try explaining *that* to your accountant, bru. It’s a move that sounds about as sensible as trying to parallel park a Cayenne in Bree Street during rush hour, but Porsche’s Michael Leiters seems convinced it's the way forward. We’re diving deep into what’s going on with the Stuttgart squad, and whether this is a stroke of genius or just plain kak. ## China's Not Playing Along: What's Going Wrong? Let’s be real, China is the big kahuna these days. If you want to move metal, you need to be winning over the Chinese market. And right now, Porsche is…struggling. Sales have taken a “sharp nosedive” there, contributing significantly to the overall drop in global figures. Globally, Porsche’s sales fell to 279,449 units in 2025, down from a record 320,221 cars sold in 2023. That’s a drop of over 40,000 units, jislaaik! It’s not just a blip, it’s a proper dent. The source article doesn't give us the specifics of *why* China’s cooled on Porsche, but it’s a serious problem. You can’t just ignore a market that size and expect to keep the profits rolling in. It's a bit like Checkers trying to run a promotion without catering to the braai crowd – you're leaving money on the table. ## The Macan & 718 Are MIA: Is This a Big Deal? Adding to the headache, both the Macan and 718 lineups are temporarily out of production. The 718 is completely sidelined globally, and the Macan is unavailable in Europe. Now, for the average boet just wanting a lekker weekend drive, this is a proper bummer. But is it just a supply chain issue, like everything else these days? Or is there more to it? The article doesn’t spell it out, but it suggests a strategic element. With the focus shifting to higher-margin vehicles (more on that later), temporarily halting production of these models might be a calculated move. It’s a bit like Nando’s deciding to focus on their extra-hot peri-peri chicken and temporarily taking the mild stuff off the menu – you’re betting on the loyal fanatics to keep the tills ringing. ## Fewer Cars, More Rands: The Logic (If You Can Call It That) Here’s where it gets properly interesting, bru. Porsche CEO Michael Leiters is openly stating that the company aims to make *more* money with *fewer* sales. “Porsche has to make money even with fewer cars. We are planning for lower capacities in the future,” he told Frankfurter Allgemeine Zeitung (FAZ). It sounds counterintuitive, right? Like trying to make a plan with load shedding. But the logic, if you can call it that, is to focus on cars with a higher margin. Think limited editions, bespoke options, and generally pushing the price point upwards. It's a strategy that screams "exclusivity" and targets a different kind of customer – the one who’s less price-sensitive and more interested in bragging rights. ## Spending 'Spiralled Out of Control'? Where's the Money Going? Leiters admits Porsche's spending has “spiraled out of control” in recent years. Eish. That’s never a good look. So, where’s all the money going? The article doesn’t give a detailed breakdown, but it hints at a potential shift in priorities. There's talk of a three-row SUV codenamed K1, but its future is now "on rocky footing", according to FAZ. It sounds like Porsche is re-evaluating its electrification strategy and, frankly, getting cold feet about a massive SUV. It’s a bit like building a mansion in Cape Town CBD and then realising you can’t get a decent braai going on the balcony. ## Hypercar Hype: Is Porsche Building Something Befok? Now, this is where things get *really* interesting. Rumours are swirling about a new Porsche flagship positioned above the 911 and Cayenne. A hypercar, bru. A proper, head-turning, heart-stopping hypercar. Leiters hinted at this at a press conference in March, and the possibility is clearly on the table. This isn’t about volume sales; it’s about building a halo car – something to elevate the brand and justify those higher price tags across the board. It’s a bit like building a bespoke biltong platter for a VIP client – it’s not about feeding the masses, it’s about making a statement. ## So, Is This a Smart Move… Or Just Kak? Porsche is playing a dangerous game. Betting on exclusivity and higher margins is a risky strategy, especially in the current global economic climate. It could alienate their existing customer base, the guys who love a good Macan or 718. But it could also pay off handsomely, attracting a new breed of ultra-wealthy buyer. The success of this plan hinges on Porsche’s ability to deliver truly exceptional products that justify the price tag. They need to build cars that are not just fast and luxurious, but also genuinely desirable and collectable. **Verdict:** It’s a bold move, and frankly, a bit of a gamble. It’s a high-stakes play that could either cement Porsche’s position as a luxury icon or leave them floundering. Right now, it’s too early to tell if it’s befok or just kak. But here’s a question for you: with Porsche seemingly shifting its focus to the ultra-premium market, could we see a resurgence of interest in classic Porsche models as collectors scramble to get their hands on the “old guard”? Click here to find out what classic Porsche is currently fetching the highest prices at auction.